Loyalty Program and WhatsApp Marketing for Cloud Kitchen
MRP Shop helps a cloud kitchen turn one-time customers into regulars. It runs WhatsApp campaigns, loyalty cashback, Google review boosting and win-back automation on top of your existing billing, so every sale becomes a reason to come back. Setup takes about 15 minutes and works alongside your current POS.
Try MRP Shop to grow your restaurant - all marketing techniques curated by specialists, tried and tested by thousands of restaurants.
The problems a cloud kitchen runs into
Most growth problems for a cloud kitchen come down to one thing: customers visit once and are never heard from again. Here is where the revenue quietly leaks.
- You have zero direct relationship with customers, aggregators own them all
- Commission on every order makes it hard to stay profitable
- No brand recall, so nothing stops a customer trying the next kitchen
The MRP Shop playbook for a cloud kitchen
MRP Shop fixes each of those with automation that runs off your bills, not your time. You set it up once and it works in the background.
- Every bill sends a WhatsApp invoice with cashback in about 2 seconds, so you finally capture who your customers are
- Loyalty cashback gives them a concrete reason to come back instead of trying the next place
- Win-back campaigns automatically message customers who have not visited in a while
- Happy customers get routed to leave a 5-star Google review, unhappy ones get caught privately first
- Smart QR flyers in aggregator bags pull delivery customers into ordering direct, off 15-30% commission
What delivery apps cost a cloud kitchen
Aggregators are good for discovery but expensive on every order. In 2026 Zomato's base commission runs 18 to 28 percent and Swiggy's 17 to 25 percent, plus 18 percent GST on that commission and 2 to 3 percent payment charges, so the effective deduction lands around 25 to 35 percent of order value; NRAI has said commissions now reach about 35 percent for some restaurants.
The Rs 17.58 platform fee both apps introduced in March 2026 is charged to the customer, not deducted from your payout, so it is not in the table below.
| Charge | Zomato | Swiggy |
|---|---|---|
| Base commission | 18-28% of order value | 17-25% of order value |
| GST on commission | 18% of the commission amount | 18% of the commission amount |
| Payment and collection fees | 2-3% gateway fee | 2-3% gateway fee plus 2% collection fee |
| Typical total deduction | 25-35%+ of order value | 25-35%+ of order value |
Where MRP Shop fits in
MRP Shop is the growth layer that works on top of your billing system, not a replacement for it. Over 1,000 restaurants use it to turn one-time guests into regulars without any manual work from the counter.
Every time you punch a bill, MRP Shop can send the customer a WhatsApp invoice with cashback points in about 2 seconds, nudge happy diners toward a 5-star Google review, and quietly win back customers who have not visited in a while.
- Cut dependence on aggregators that charge 15-30% commission on every order
- Restaurants on MRP Shop have moved their Google rating from 3.8 to 4.8 stars in about 3 months
- Save upward of Rs.4.3L a year versus aggregators at 100 direct orders a month
- 15-minute setup, works alongside your current POS
See how many customers stopped coming back
Most restaurants lose a big share of first-time guests without ever knowing it. Run the free 45-second revenue check and see exactly how many customers slipped away, and what it is costing you.
Find My CustomersHow much revenue are you leaking?
Drag the sliders to match your restaurant and see the monthly leak.
Estimates for illustration, based on the inputs above.
Frequently asked questions
It turns each sale into a repeat visit. MRP Shop sends WhatsApp invoices with cashback, runs loyalty, boosts Google reviews and wins back lapsed customers, all automatically on top of your existing billing. For a cloud kitchen, that means fewer one-time customers and more regulars.
Why Indian Restaurants Pick MRP Shop
One platform. Every growth lever. Built for Indian restaurant margins.
Loyalty and Cashback
Every customer walks out with a Rs.500 reason to return. Fully automated.
WhatsApp Automation
500 Diwali messages in 4 seconds. Zero manual effort on festival day.
Google Review Engine
3.8 stars to 4.7 stars in 90 days. One-tap review automation.
Own Your Customer Data
Every phone number is yours. Never locked inside Zomato or Swiggy.
Direct Ordering Storefront
Your own branded storefront. Zero aggregator commission on direct orders.
Festival Auto-Campaigns
Every festival auto-promoted in your brand colors, voice, and cashback offer.
Turn one-time guests into regulars, fully automated.
Bring your customers
back today.
15-minute setup. No credit card required. Your first campaign goes live today.