Privacy Policy
Last updated: February 8, 2026
MRP Shop ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our business growth platform and services.
About MRP Shop
MRP Shop is a complete business growth platform for retail businesses, restaurants, and shops. Our services include:
- WhatsApp Marketing with Custom Branded Handle
- Loyalty Points and VIP Membership Programs
- Google Review Booster
- Referral Programs (Refer and Earn)
- AI-Powered Marketing Agent for poster and campaign creation
- Smart Feedback Collection
- Transaction SMS notifications
- Menu QR Code generation
- Zomato/Swiggy customer capture
- Birthday and Anniversary message schedulers
Information We Collect
Business Information
When you sign up for MRP Shop, we collect:
- Business name and type
- Owner/Manager name
- Phone number and email address
- Business address
- GST certificate and PAN card (for WhatsApp Business API verification)
- Business registration documents
Customer Data (Processed on Your Behalf)
As a data processor for your business, we handle:
- Customer phone numbers
- Customer names
- Transaction history and loyalty points
- Feedback and review data
- Birthday and anniversary dates (if provided)
- Referral relationships
Usage Data
We automatically collect:
- IP address and browser type
- Pages visited and time spent
- Device information
- Referral source and lead source tracking
- Click tracking (including Facebook Click IDs)
How We Use Your Information
- To provide and maintain our platform services
- To set up your WhatsApp Business API integration with Meta
- To process transactions and send transactional SMS
- To manage loyalty points and VIP membership programs
- To send marketing campaigns on your behalf via WhatsApp
- To generate AI-powered marketing content and posters
- To collect and manage customer feedback and reviews
- To integrate with POS systems (e.g., Petpooja)
- To provide customer support
- To improve our services and develop new features
- To comply with legal obligations
Third-Party Services We Use
MRP Shop integrates with the following third-party services:
Meta (WhatsApp Business API)
For sending WhatsApp messages and marketing campaigns
Facebook Pixel
For conversion tracking and advertising optimization
Microsoft Clarity
For understanding user behavior and improving UX
Google Business Profile
For review collection and management
Petpooja POS
For point-of-sale integration and transaction sync
Razorpay
For secure payment processing
Data Retention
We retain your business data for as long as your account is active. Customer data processed on your behalf is retained according to your subscription terms. Upon account termination, we will delete or anonymize your data within 90 days, unless legally required to retain it.
Data Security
We implement industry-standard security measures including:
- SSL/TLS encryption for all data transmission
- Secure cloud infrastructure (AWS)
- Regular security audits
- Access controls and authentication
- Encrypted database storage
Your Rights
You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Export your data in a portable format
- Opt out of marketing communications
- Withdraw consent at any time
Cookies and Tracking
We use cookies and similar tracking technologies to enhance your experience, analyze usage patterns, and deliver targeted advertising. You can control cookie preferences through your browser settings. Our website uses Facebook Pixel and Microsoft Clarity for analytics and conversion tracking.
Children's Privacy
MRP Shop is a B2B platform intended for business use only. We do not knowingly collect personal information from individuals under 18 years of age.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or our data practices, contact us: